Customer Discovery Resources

Because you need to figure out what people really want
or else you're totally screwed


Description: AYTM provides survey tools and the audience to take your surveys. Choose the demographics and locations you want. It's pretty affordable, at less than a dollar a survey. Make sure your questions are open-ended, to get the most out of the surveys as far as Customer Discovery methods go.


Description: allows you to easily run targeted surveys to different demographics to learn what their issues, concerns and problems are with your industry or market, therefore letting you know what to go after with your own project. By learning what problems really need solving, you help ensure your startup's likelihood to succeed.



Description: Targeted specifically at Startups, provides the tools and audiences to test your business idea and try to validate it before pursuing it and building it out. Plans range from free (talk to five respondents to try it out) to enterprise with SWOT analysis.



Description: Survicate engages the users on your site right now with surveys. It's like a survey disguised as a chat box, ready to take feedback casually from your site traffic. Ask about your competition, if people completed their goals on your site, refine your product offering, and more.



Description: Broader in scope than these other tools, Validately allows you to run tests, but also listen to and watch users try to make their way through your website. This may be the best solution if you wanted to perform user research more like focus groups.


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