Marketing Resources

Marketing is everything and everything is marketing

Active Campaign

Description: An all-in-one marketing package, with email marketing, automated followups, sales and CRM management. Set up segmentations, drips, and design further actions on triggers based on what your customer does. There's a reason Active Campaign is so popular, or maybe it's several reasons.

Link: activecampaign.com

Hubspot

Description: Hubspot is a full-featured marketing suite, with a platform for developing inbound marketing strategies, and a CRM to handle the sales side of things. High powered and very popular, Hubspot also puts out a ton of good content on marketing, so they're worth watching even if you aren't becoming a customer.

Link: hubspot.com

Mautic

Description: I feel like I need to quit saying "full-featured" on thie site, but Mautic is a full-featured (sorry) open source marketing platform, to track leads, manage email and social marketing campaigns, and set up drip email campaigns. If you're into setting up and using open source software on your own, Mautic's the marketing platform for you.

Link: mautic.com

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