AB Tasty helps marketers tailor user-experience and increase conversion rates through A/B testing and content personalisation. A user-friendly and interactive SaaS-solution, AB Tasty makes it easier to compare different designs of a page – regardless of technical skills. By using AB Tasty’s intuitive editor and visual reporting, marketers can easily apply changes to their websites, collect valuable customer data in real-time and make data-driven decisions based on reliable statistics.