This category is more for traction tools that are less often thought of, and Alternative To is a great one to start with (and besides, these categories go alphabetically). If there is anything at all like your startup, go find it in the Alternative To directory, then post your startup as an Alternative. Say you’re creating a dating app better than Tinder, search on Alternative To for Tinder, then post your service as alternative to it, then get your buddies to go upvote it.