A set of valuable business lessons disguised as a story, Built to Sell tells the tale of an ad agency which restructures itself as a service in order to teach why you should build a precise service that you market instead of building a consulting firm or agency. It also focuses on how to structure a business that is not dependent on you at its core, vital for anyone with a Startup who has an exit as the end goal, or just any business owner who may still want to have a personal life.
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