Hacking the Press

I used this tool to get Ignite Your Match in the Boston Metro, Huffington Post, SF Gate, and other publications. Even the Meredith Viera Show called me. This system lets you scrape Google News for articles with your keyword (‘online dating’ for example), then you can take those articles and compile the authors, then reach out and pitch them about your Startup, assuming that since they wrote about your industry before, they would do it again.