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Split test – Issue 184

Last Updated on October 26, 2019 by Paul Metcalfe

Hello ?

Welcome to Friday and another issue. Hope you’re doing well and ready for the weekend.

Last week “20 Call-To-Action Examples You Can Steal To Generate New Leads” was the most popular link.

By 1 click ?

On to this week’s tools and articles…

? Tools discovered recently

A/B Rankings | Split testing SEO titles

If you’re relying on organic search traffic to get customers, wouldn’t it be great to A/B test your titles in Google? Try different things out and go with the best click through rates.

I haven’t seen a tool that helps you do this, at a reasonable price. If content marketing and SEO is your thing, take a look.

Whimsical | Visual workspace

Whimsical is a suite of 4 connected apps – flowcharts, wireframes, sticky notes and mind maps. Easy to get started and you can collaborate with others in realtime. 

Ideal if you’ve got a small team or using freelancers.

I’ve been playing around with the free account and liking it so far.

Colors & Fonts

If you agonize over choosing colors and fonts as much as I do, you’ll like this simple tool. (how come everyone else’s website seems to get it right but mine always suck ?) 

Choose color palettes, gradients and material colors. Click and it copies the hex and/or CSS to paste into your project. Also check out a bunch of font pairings to see what works.

Full Web Page Screen Capture

Handy tool to capture a full web page ?. Enter the URL and there you go, ready to download. No installing extensions or diving into developer tools.

? Sponsor of the week

Get unstuck with advice from vetted growth mentors

In minutes, you’ll have access to 150+ vetted growth marketing and startup mentors, ready to jump on a call with you at startup friendly rates (or free!)

? Articles of the week

The Carrd Story: 7 Steps To $30k MRR With Zero Marketing

Great insight into the success of single page website builder, Carrd.

Here’s the 7 steps the article talks about…

Step 1: Learn Relevant skills
Step 2: Don’t Trust Yourself – Trust Data
Step 3: Niche Down
Step 4: Compound Audiences For SaaS Growth
Step 5: Nail Product Hunt
Step 6: Open Up Onboarding
Step 7: User Led Growth

Don’t get fooled by the title – there’s plenty of marketing. Maybe not always clear until after the fact.

How to Build a Startup Brand [2019 Guide]

A brand is more than some colors and a logo. That’s what the experts say. 

So how do you build a brand for a startup? Following the very practical steps in this article would be a good place to start.

7 Surprisingly Effective Pop-up Advertising Strategies

Hate popups? Yeah, me too.

But I use them because they’re effective. And I guess I don’t mind them if they’re done well (hopefully mine aren’t too intrusive).

Here’s some ideas for making pop-ups work and maybe not be too much of a pain to your audience.

Social media marketing trends 2020

It’s that time of year when everyone starts throwing out their “here’s what’s going to happen in 2020” articles.

If you like data and want to see the trends in social media, this one’s good. From a reputable source (Smart Insights)

Oh, and TikTok has 500 million monthly active users. WTF? I’ve barely even heard of it.

? Podcast of the week

Quick Chat with Mubashar Iqbal of Pod Hunt

Mubashar (Mubs) is a prolific maker with something like 80 projects to his name. But he’s now getting serious on growing his podcast discovery app Pod Hunt.

In this interview he talks about how he chooses projects to work on, where the idea for Pod Hunt came from and the importance of product-founder fit.

? That’s it for this issue

Enjoy the weekend, I’ll be back next Friday.

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