Startup Resources – Issue #181

Hello ?

You’ll see that I’m promoting GrowthMentor in this issue. I recently joined their platform (not as a mentor, yet ?) as I want help with taking Startup Resources in the right direction.

There’s only so much you can do on your own, right?

I’ll let you know how I get on with them in the coming weeks.

Just want to squeeze this in… a newsletter I’m enjoying right now is #saashacker. It’s a weekly, actionable SaaS marketing case study, sent by email.

They cover the growth tactics from companies like Moz, Mailchimp, and Hubspot, in a fun and analytical style (yep, those two things do go together ?).

Take the ideas and use them in your growth strategies.

Ok, let’s move on…

Last week’s most clicked on tool was Growth Tools. A clear winner.

Now for this week’s tools and articles…

? Tools discovered recently

Page Flows | User Flow Design Inspiration

This is an awesome resource of user flows, email flows and landing page designs. Copies of email sequences, videos of users taking actions in apps and web apps and a lot of screenshots. You can filter by company, flow and platform. There are over 700 videos and 6000 screenshots!

If you want inspiration for your own product marketing and design, start here.

Secret | Get Exclusive Offers on Services & Software

If you’re in the market for some new tools but not keen to add yet another monthly subscription to your expenses, this service might ease the pain a bit.

They’ve got special pricing from Pipedrive, Airtable, Typeform, Mailjet, Zendesk, AWS and many more (around 64 tools, as I type this).

If you mention Startup Resources when you join, they’ll fast track the application (I’m NOT getting paid for this ?)

Logodust | Free & Open Sourced Logo Designs For Your Project

Need to create a quick logo for a project but not happy with the usual icon choices in the logo maker tools? You can get some nicely designed icons on Logodust, free for commercial use. No attribution required.

HelloProfile | Twitter Research Tool

Simple (free) Chrome extension to copy a twitter profile to the clipboard or to add to a CSV file. It’s not for mass scraping. But, if you’re being selective about who you want in your database for future outreach, this is perfect.

It’s described as a tool for podcasters but it’s not just for them. It’s for anyone who wants to clip a twitter profile (it was made by a podcast host).

Blocksurvey | Private & Anonymous Surveys

Survey and polls tool that makes use of the blockchain to ensure anonymity and privacy of respondents. So, if you need to collect sensitive data (eg healthcare) or simply want to guarantee privacy of your audience, this is worth looking at.

Currently free to use.

? Sponsor of the week

Get unstuck with advice from vetted growth mentors

In minutes, you’ll have access to 150+ vetted growth marketing and startup mentors, ready to jump on a call with you at startup friendly rates (or free!)

? Articles of the week

43 Cold Email Subject Lines That Get Your Emails Opened Instantly

If you’ve been reading this newsletter for a while, you’ll know I share a lot of resources about email marketing. Why? Because it’s probably the simplest, most cost effective way of getting new customers or users.

But you’ve got to stand out in the inbox.  So… here’s some ideas to craft the perfect subject lines.

How to use before-after storytelling to increase website conversions

What stories are you telling about your product? What’s the journey from problem to solution that you’re taking your customers on?

Storytelling is at the core of marketing and, in an ever more competitive world, your story might be the only differentiator your product has.

This is a great article – both for the action steps given, and the way it’s written.

How to successfully launch on Product Hunt and become the Product of the Week

The exposure you can get from Product Hunt can be huge. And it’s free marketing. 

So, to launch successfully and get one of the coveted spots in the daily email is critical for bootstrappers. 

This article tells the story of how UserGuiding got ready for launch and became product of the week.

Longform Content Marketing Formats Proven to Drive Results

Running out of content ideas? Or want to try something different? 

This resource on the Drift blog could be what you are looking for. Format types, examples, pros and cons, and guidance on how to create the content.

? Podcast of the week

The road to profitability with Lynne Tye

Trouble Makers (from Maker Mag) gets some great guests. If you’ve not seen it before, go and take a look at previous episodes.

The latest episode features Lynne Tye, founder of Key Values – a profitable solo business.

Lynne walks through her life experiences that led her to building Key Values, how she approached pricing, structured vs unstructured work, inbox management and more.

? That’s it for this issue

Enjoy the weekend, I’ll be back next Friday.

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