7 White Label SEO Services to Boost Your Startup Success

What if your client is looking for search engine optimization (SEO) services, but developing an in-house SEO team is beyond your goals or resources?

The solution is white label SEO services. Even if SEO is completely outside your expertise, you can still provide the service under your own brand, without sacrificing your priorities.

Here are the best white label SEO companies that offer a reseller program.

The Top 7 Agencies For White Label SEO

Here are the best companies offering private label SEO services. Click on a company or scroll down to read more.

  1. Smash Digital
  2. SEOReseller
  3. Boostability
  4. DashClicks
  5. LinkGraph
  6. That! Company
  7. Semify

Smash Digital

Smash Digital is an SEO company specializing in ethical white-hat SEO practices. You can access this wealth of experience through their white label seo program.

With a team that has over 50 years of combined SEO experience, they focus on quality over shortcuts.

They say no to tactics like link farms, and instead, work on getting high-quality, relevant links for their clients under your brand’s name.

Here’s why Smash Digital is a great choice for white label SEO services:

  • They’ve built solid relationships with website owners, editors, and marketers to ensure your client’s content gets placed on good-quality sites.
  • They choose our projects carefully to have a higher chance of success, which in turn leads to happier clients.
  • They prioritize link relevance and follow white-hat SEO practices to avoid any potential penalties from PBNs or link farms. Every link they provide under your brand is carefully checked to ensure it helps rather than hurts your client’s SEO performance.

Over the years, they’ve built a strong network among businesses, writers, and marketers, which helps in achieving success in the SEO field.

Their fully managed white label SEO service is designed to identify and fix issues on your client’s website, improving their rankings and visibility.

If you’re looking for reliable, white-hat white label SEO services, Smash Digital could be the right partner for your brand.


SEOReseller set up shop in 2006 and operates out of San Francisco, California. They have a team of 33 people and make around $9.3 million in revenue​. They’ve worked with over 400 digital agencies from 12 different countries, showing that they’ve got a good thing going on a global scale​​.

SEOReseller has been around the block for more than a decade, learning the ropes of Search Engine Marketing (SEM) and spending a good chunk of change to figure out what works best in SEO.

They have a catchy motto: if you don’t rank, they don’t sleep. This shows they really care about getting results for their clients​​.

Services Offered:

  • SEO and Link Building: Tailored SEO plans for different types of businesses like retail, real estate, and more​.
  • Content Marketing: Creating content that people actually want to read.
  • Social Media Management: Helping your clients get noticed on social media.
  • PPC Management: Managing paid ads to get more traffic and sales.
  • Online Reputation Management: Keeping your client’s online image clean.
  • Local SEO: Special services to help local businesses get noticed.
  • Website Audits: Checking websites to see what can be improved.
  • SEO Audit Tool: A special tool they have to check how healthy a website is SEO-wise​​.
  • Helpful Experts: They have a team of experts who are there to help you out whenever you need them​​. They take the time to understand what you need and keep the lines of communication open.
  • Clear Reporting: They provide clear reports and a simple dashboard to check how your campaigns are doing anytime​​.

Teaming up with SEOReseller for white label SEO services could be a smart move for your company. Their expertise and range of services could help meet and even go beyond what your clients expect from their SEO campaigns.


Founded in 2009, with a mission to make SEO services affordable and accessible, Boostability has been championing the cause of small to medium-sized businesses. They operate globally, assisting numerous businesses in enhancing their online presence.

The helm of the company is steered by CEO Gavan Thorpe, who nurtures a culture of supporting the global economy by aiding small businesses succeed online.

Services Offered:

  • White Label SEO Partner Program: This program empowers your company to provide SEO services to your clients under your brand name, with Boostability working diligently in the background.
  • White Label Local SEO: Boost local online presence for your clients, essential for attracting the local customer base.
  • White Label Link Building: Enhance your clients’ site authority and rankings on search engines through a strategic link-building campaign.
  • White Label SEO Content Writing: Deliver high-quality, SEO-optimized content to your clients, driving more traffic to their sites.
  • SEO Reseller Plans: These plans are designed to accommodate your company’s needs, irrespective of its size, allowing you to resell Boostability’s SEO services.

Boostability is adept at working with a variety of industries including web design & development agencies, paid media advertising agencies, social media agencies, and public relations agencies. Their scalable and flexible pricing model ensures that you get a plan that aligns with your budget and your clients’ goals.

The pricing is structured based on a multitude of factors including the market size, competitiveness, website status, and specific goals which ensures a tailored approach to each SEO campaign.


DashClicks, founded by Chad Kodary, is a marketing service provider based in Florida.

Established in 2018, the company has carved a niche in offering a robust platform for digital business owners, ensuring a seamless blend of marketing services alongside a user-friendly SaaS platform.

Their hybrid model, marrying a white label SEO agency with a software company, makes them a unique player in the white label SEO industry.

Services Offered:

  • Customized SEO Plans: Tailor-made to suit your and your clients’ needs, encompassing everything from keyword research to content implementation.
  • Backlink Services: A white-label fulfillment service to boost off-page SEO efforts, starting at a reasonable $99 per month, enabling you to resell backlink services under your own brand.
  • White Label SEO Reselling: A broad spectrum of B2B white-label services, allowing you to resell SEO services under your own brand, aiding in scaling your business.
  • Service Marketplace: A comprehensive platform offering a gamut of marketing services including SEO, PPC advertising, social media management, and more.

DashClicks’ commitment to value-based pricing ensures that you can comfortably grow into their plans as your business demands more resources. The pricing is competitive, starting at $99.00 per month, with various editions to cater to different business scales and needs.


LinkGraph is a well-known SEO and link building agency based in New York. Their goal is simple: help companies grow their organic traffic and revenue with top-notch marketing services and SEO software.

Manick Bhan, the founder and CTO, has dedicated his career to SEO. It’s people like him that make Linkgraph a strong white label SEO provider.

Services Offered:

  • Link Building: They can help get quality links to your clients’ sites under your own brand name, and within your budget.
  • Content Creation: They create SEO-friendly content for different marketing needs.
  • Technical SEO: They work on the technical side of things to make your clients’ websites more search engine friendly.
  • Reputation Management: They help manage your online reputation to keep things looking good.
  • Scalable Solutions: Whether your clients are small local businesses or big online stores, LinkGraph can adjust their services to meet your needs.
  • Resell Under Your Brand: The white label part means you can resell their SEO services under your brand name. It’s a cool way to expand what you offer and make more revenue without dealing with the nitty-gritty of SEO operations.
  • Quality Backlinks: They have good connections to get quality backlinks, which are important for showing up in search results.

With LinkGraph, you’re getting a reliable partner that can handle the SEO heavy lifting. They have a dedicated team to make sure every SEO task is done right, which could really help in improving your and your clients’ online visibility.

So, if you want to offer more SEO services without the hassle, LinkGraph’s white label SEO services might be what you’re looking for.

That! Company

That! Company is a full-service advertising agency specializing in traditional marketing, internet marketing, SEO, PPC, social media, PR, print media, television ads, radio ads, and call tracking. Founded in 2007, it’s headquartered in Leesburg, Florida, with its world headquarters located in Central Florida.

That! Company operates as a division of Buildtelligence Web Solutions LLC.

If your company is seeking a reliable partner for white label SEO services, That! Company offers an extensive selection of private label services that you can resell under your own brand.

Services Offered:

  • SEO (Search Engine Optimization): Enhancing the visibility of your clients’ websites on search engine results pages (SERPs).
  • PPC (Pay Per Click) Campaign Management: Managing paid advertising campaigns to drive traffic and conversions.
  • Social Media Optimization: Leveraging social media platforms to improve your clients’ online presence and engagement.
  • Graphic Design Services: Creating visually appealing designs for various digital and print media.
  • Website Design: Developing professional and user-friendly websites tailored to your clients’ needs.

Through their white label SEO services, you’re not just outsourcing the work, but you’re also getting a dedicated team that understands your clients’ needs and works towards achieving their specific goals with a customized plan of action.

This process includes understanding your clients’ requirements, devising a plan, executing the SEO strategies, and providing regular progress reports, ensuring transparency and satisfaction at every step of the journey.


Semify is a white label SEO reseller firm based in New York, founded by Adam Stetzer, Ph.D., and Chad Hill back in 2008.

The team has a good track record of managing online campaigns efficiently for their clients, and with Patrick Briggs as their new CEO since 2022, they’re aiming to do even more with their white label SEO services.

Services Offered:

  • Content Marketing: Creating engaging content to connect with your audience and keep them coming back.
  • SEO (Search Engine Optimization): Helping your website show up higher on search engine results to get more organic traffic.
  • PPC (Pay-Per-Click): Managing ad campaigns to give your brand a quick visibility boost and attract more leads.
  • Reporting Software: Easy-to-use tools to track how your campaigns are doing and see where you can improve.
  • Link Audit Software: Checking your website’s links to make sure they’re helping, not hurting, your SEO efforts.
  • Custom Digital Marketing Campaigns: Crafting marketing campaigns that fit your brand’s goals and budget.

Semify is a believes in growing alongside their partners. They’re all about teamwork and are keen on not only improving themselves but helping their partners grow too.

The pricing is pretty straightforward. They have SEO and PPC management plans starting at $294/month and $199/month respectively. If you just need to track your campaign data and goals, they have a reporting feature for $40/year.

What is White Label SEO?

White label SEO is a type of service where a company provides SEO services that can be rebranded and resold by another company. As opposed to just outsourcing your own SEO needs to a company.

The beauty of white label SEO is that it allows your company to expand its service offerings without having to invest in new staff or training. You get to offer more to your clients without stretching your resources thin.

It’s a win-win for both your company and your clients, as they get professional SEO services and you get to grow your business.

Additionally, while the white label SEO provider takes care of the technical SEO work, your company can focus on building relationships with clients and growing other areas of your business.

Plus, with the detailed reports and insights provided by the white label SEO company, you can keep your clients informed and show them the tangible results of their SEO investment.

What Kind of Startups Benefit From White Label SEO?

White label SEO services can be highly beneficial for a variety of startups, providing them with the ability to offer SEO services to their clients without having to develop the expertise in-house. Here are some types of startups that might particularly benefit from such services:

Digital Marketing Agencies

If you’re a digital marketing agency, you can significantly benefit from white label SEO services. You can expand your service offerings to include SEO, which is a crucial aspect of online marketing, without having to hire additional staff or develop the expertise in-house.

Web Development and Design Companies

As a web dev company, you’re creating the online face of other businesses. By leveraging white label SEO services, you can offer a more comprehensive package to your clients: A well-designed website and the SEO to help drive traffic to it

Content Creation and Social Media Management Startups

Content is king in the digital realm, and SEO is its queen. Startups specializing in content creation or social media management can provide an added value to their clients by also offering SEO services through a white label provider.

Consulting Firms

Consulting firms that advise businesses on their digital strategy could benefit from partnering with a white label SEO provider to offer more comprehensive solutions to their clients.

Tech Startups

Especially those that are creating platforms or tools for other businesses, can integrate white label SEO services to enhance their offerings and provide a more robust platform.

Local Service Providers

Startups providing services in a local area can benefit from white label SEO to improve their local search rankings and attract more customers in their geographic region.

9 Things To Look For in a White Label SEO Company

Choosing the right white label SEO company is a critical decision that can significantly impact the quality of services you offer to your clients. Here’s a guide on what to consider when making your choice:

1. Experience and Expertise

Look for a provider with a solid track record in SEO and your industry. Check their case studies, client testimonials, and online reviews to gauge their expertise and reliability.

2. Transparency

A good white label SEO provider should be transparent about their strategies, reporting, and pricing. They should provide clear and regular updates on the progress of your clients’ SEO campaigns.

3. White Label Dashboard

Check if the provider offers a dashboard that gives clear access to white label SEO reports. You should be able to monitor campaign progress, access reports, and communicate seamlessly under your brand name.

4. Pricing

Understand the pricing model of the provider. It should be competitive, transparent, and provide good value for money. A clear pricing structure will help you set realistic prices for your clients and ensure profitability.

5. Communication

Effective communication is key. Ensure the provider has a responsive customer service team and dedicated account managers to address your concerns promptly.

6. Content Quality

Content is a crucial part of SEO. Check the quality of content the provider creates; it should be original, engaging, and SEO-optimized.

7. Training and Support

A provider that offers training and support can help you better understand SEO and how to sell it to your clients.

8. Scalability

Choose a provider that can scale their services as your business grows. They should be able to handle an increasing number of projects without compromising on quality.

9. Ethical Practices

Ensure the provider adheres to ethical SEO practices to avoid any penalties from search engines.

White Label SEO Company Red Flags to Watch Out For

Hiring a white label SEO company can be a significant investment, and it’s vital to choose a reputable, competent firm. Here are some red flags to watch out for when considering an SEO company:

Guaranteed Rankings

SEO is unpredictable due to changing algorithms and competition. Any company guaranteeing a #1 ranking or instant results is likely over-promising.

Very Low Prices

While cost-saving is essential, extremely low prices may indicate a lack of experience or the use of black-hat SEO tactics, which can harm your site in the long run.

Black Hat SEO Techniques

Techniques like keyword stuffing, cloaking, or using private link networks can lead to penalties from search engines. Ensure the company adheres to white-hat SEO practices.

No Customized Strategy

SEO isn’t one-size-fits-all. If they don’t tailor their strategy to your specific industry, goals, and target audience, it may not yield the desired results.

Lack of Industry Experience

If possible, choose an SEO company with experience in your industry. Lack of industry experience might affect the effectiveness of their SEO strategy.

Overemphasis on Link Quantity Over Quality

Quality backlinks are vital for SEO success. An overemphasis on sheer link quantity over quality is a red flag.

By paying attention to these red flags, you can avoid engaging with a white label SEO company that may not provide the value you need or, worse, may harm your online presence. It’s always advisable to do thorough research, ask for references, and have clear communication before entering into a contractual agreement with an SEO company.

Your Turn

SEO is not easy, especially if you want to offer it as a service to your clients. You need to be fully immersed in the topic and constantly learning new things to remain competitive.

That’s why a white label SEO reseller can be a huge benefit to your digital marketing agency.

In this article, you’ve seen some of the best white label SEO agencies out there. But remember – outsourcing any service is a cooperative process and you need to find the company that works specifically for you and your business.